Jay Jaxon, the 1st African American Haute Couturier

TGIF! For Sweet Prima, that means its fashion fact Fri-yay! In honor of Black History Month, this week’s fashion fact: Jay Jaxon, the first African American haute couturier as well as first American haute couturier.  Jaxon, an accidental fashion designer, was headed to law school but happened upon fashion through his seamstress girlfriend, who was … Continue reading Jay Jaxon, the 1st African American Haute Couturier

YOOX: NET – A – PORTER GROUP – A Leading Luxury Online Brand Becomes Completely Fur- Free

One of the world’s leading online luxury store has now announced that they are adopting a fur free policy. This means that they will eliminate all and every garments, accessories, and items made from animal fur. The policy will apply to all of their brands through out their online store, which consists of: Net-A-Porter, Mr. … Continue reading YOOX: NET – A – PORTER GROUP – A Leading Luxury Online Brand Becomes Completely Fur- Free

Fast Fashion? More Like Fast Beauty! – Forever 21 Opens Beauty Boutiques.

 This American fast-fashion company was started by a couple of South Korean immigrants looking for the American dream. Now Forever 21 has 790 stores in 48 countries, bringing in average income of $4.4bil in sales itself. As if that wasn’t enough, they are now blooming more than ever by opening freestanding beauty boutiques in the United States. … Continue reading Fast Fashion? More Like Fast Beauty! – Forever 21 Opens Beauty Boutiques.